JLC — Round Three

Three directions alive. Every photo is now Joe's own, from his local Before-And-Afters and Finished Work folders — nothing scraped, nothing with his logo burned in, phone chrome and MLS watermarks cropped out.

1. 01TransformationBefore/after drag slider as the interface. Now running his three REAL pairs — one per tier.alive
2. 02Stop and StareDark poster, billboard type. Ground + accent switcher bottom-right — the colour is yours to settle.accent open
3. 05StatementOversized type, extreme negative space, one accent. Via #47 Exaggerated Minimalism.has potential, needs work

Brand colours — sampled from his logo, not guessed

The sage is genuinely his. It fails as an accent on near-black because it is low-chroma and mid-luminance — nothing to push against. It is a field colour. The navy is the more promising fix, as a ground.

Killed